Radio has lived through all the phases of telecommunication and media ever since it was first introduced in 1922 in the United States. Even after the introduction of television and the internet, radio is still doing pretty good as a source of media. The music shows, talk shows, audio advertisements are still an effective source of media for a mass audience. While some claim radio is old-school and is not something that appeals to the millennials, others say that radio will stay for so many reasons. Here we have mentions the five reasons why radios still have the potential of being relevant to the audience.

Offers the latest music

latest music

While searing for music online and having the same old playlist can become a daunting process after a time, radios provide a fresh collection of music every day. All age groups can find their taste of music throughout the day, whether they are in a car or busy with their homework. It is an easy source of information and entertainment for listeners while they can multitask. In terms of marketing, radio advertising promises better returns for small investments.

Radio has always been portable

Radio is easily accessible for everyone, even in the remotest locations. It is easy to carry and is mostly used in cars by people who want to hear news and music while travelling to their office. It helps the listeners to get through their day without the need for planning and entertainment. People can listen to the radio that runs on batteries to stay in touch with the news even while travelling. Most of the radio channels work with local frequencies, so it is not possible to listen to the same channels around the world, but they can still listen to different radio stations whenever they want.

On-Air offers est frequency

The businesses can get better frequency with their ads using the radio at better prices. Radio is among the few mediums can that offers the best repeat-ad plana at affordable rates. Brand recognition plans offered by radios are still unbeatable as repeated listening of the ads will resonate with the listeners. The more frequent an ad becomes, the better the brand value it can make among the different age groups of the listeners.

Radio is free

 
Listening to the radio does not require any subscription as the radio channels earn a lot through advertising, unlike other media services. It is the most effective alternative to listen to new songs, while other types of services are becoming costlier. People can instantly listen to any channel without having to pay for anything.

Radio is adaptable

The best part about ration is it can be used in different types of devices, such as computers, smartphones, music players, etc. The most commonly used radio option is the car radio which entertains millions of people stuck in traffic every day. One can listen to their favourite radio shows whenever they want.